Unlike most industries, event management doesn’t have many academic attachments (degrees, courses, credits). Only now are universities including event management certifications in their curriculum and even then, it’s usually as an addendum. Most event professionals...
Communicating effectively is a crucial part of being a successful event manager, especially during uncertain times like the COVID-19 pandemic. A good communication strategy blends in with the marketing strategy and will help you stay in touch with your stakeholders....
According to a 2018 survey by EventMB, 66% of event professionals consider email marketing to be the most effective channel to promote an event. Not only is it cost-effective and convenient, but email campaigns are also easy to measure and analyze. Then there’s the...
Think of the last time you were at a music concert or a sports tournament. Do you ever wonder how much work and planning it would’ve taken the organizers to run the show so seamlessly? The behind-the-scenes of an event involves a lot of activities starting from...
